Email address links (mailto link) within your enrollment marketing email messages can be a subtle, but an effective call to action. Used in the Message Editor (or within Content Tags), email addresses may be linked to “pop-out” of your message and include a subject line.
Any text within your email message may be linked to a response email message. For example:
To learn more …
dean@anwhereuniversity.edu
Contact the financial aid office
Here’s how to get started.
In your email message, highlight the text you want to use for a mailto link.
Click Insert/Edit Link. In the pop-up window, go to Link URL, and enter mailto: followed by the contact email address you want to use.
Example
mailto:financialaid@anwhereuniversity.edu
Next, add a subject line to the email to alert the recipient.
Example
mailto:financialaid@anwhereuniversity.edu?subject<YOUR SUBJECT LINE>
Finally, click Insert.
These are small details that bring a level of professionalism to your email messages.