Conversation Planning
Conversation Planning from eduConverse offers a complete and ready-to-use solution for digital college recruitment engagement and follow-up.
College admissions offices face challenges like hiring and retaining staff, managing complex marketing technology, and executing effective recruitment communications. These issues can hinder staff from building meaningful relationships with students, parents, and influencers.
We use your branding and messaging to plan, develop, and deploy targeted recruitment campaigns for your admissions team, including emails, SMS, print, video messaging, and task notifications.
Whether you use our omnichannel platform or your existing CRM software, our team of experts executes a recruitment communications plan that delivers results.
Benefits
Outsourcing your recruitment communications plan can save time and money while boosting your admissions team's productivity.
Stay on message and brand
Brand matters. We align every recruitment channel with your brand using proprietary AI tools to analyze your college's brand and create on-brand content quickly.
Boost enrollment funnel velocity
Accelerate your enrollment funnel to drive prospective students through each stage.
Increase the quality of your prospective students
Engage prospective students with authentic conversations tailored to their interests.
Provide air cover for your one-to-one recruitment efforts
Ensure your recruitment messaging is consistent throughout the prospective student journey and enhances your individual recruitment activities.
Rethink Your Approach to Recruitment Communication | Conversation Planning
The Challenge for Today's Admissions Office
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Colleges spend hundreds of thousands of dollars on marketing research and branding initiatives. Yet, this work is often relegated to the top layers of your website, new print collateral, or, worse yet, a binder on your bookcase.
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Additional investments in CRM and marketing automation software have given the admissions office new responsibilities, including planning, writing, designing, and deploying campaign messages to engage prospective students.
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To manage your recruitment campaigns, you hire more staff members (increased costs) or task existing recruiters (decreased efficiency) in addition to their other responsibilities.
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The result is higher costs, disconnected brand messaging, and work that distracts your admissions office from its core competency—building relationships with students and their influencers.
We Do The Heavy Lifting. You Get The Results.
Our Solution
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Conversation Planning is a thorough approach to developing and implementing digital recruitment marketing campaigns for your college. Our service includes both campaign management and the necessary software to effectively execute your recruitment strategies.​
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Our approach ensures that your existing brand message or promise is conveyed and reinforced in your follow-up. We take your brand as it is—no additional research is needed.
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We develop and execute your campaigns for students at every stage of the pre-enrollment process. Our parent and guidance counselor campaigns supercharge your enrollment efforts.
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Our omnichannel software platform efficiently manages multi-channel communication and recruitment activities. It automates email, SMS, print, video messaging, task notifications, and enrollment pipelines based on term, student type, and recruiter.
Save money
Our turnkey solution includes powerful CRM and marketing automation combined with campaign services to plan, design, execute, and report on your campaigns. You save budget dollars on additional headcount and software that may be deployed more effectively elsewhere.
Increase recruiter productivity
Admission counselors can focus on the "ground game"—connecting with students, their parents, and other influencers. Your team will be empowered with CRM tools such as pipelines, task notifications, access to prospective student information, and reporting, all available via mobile app.
Achieve your enrollment goals
Prospective students receive an avalanche of email and text messages, most of which are poorly conceived or targeted. Stand above your competition with campaigns that are on brand and on message.
Have an existing platform? No problem.
Our Conversation Planning service is delivered in a technology-agnostic format. No matter what CRM or marketing automation software platform you currently use, eduConverse can plan, design, and deploy your campaigns for you.