Recruitment email campaigns that boost engagement
Craft emails that seamlessly combine eye-catching design, strong performance, and your key messages.
Dynamic content and conditional logic guarantee that each student gets the appropriate message at the perfect moment.
Your biggest email challenges just disappeared
Improve your email deliverability
Make sure every email lands when and where it should, so no student misses your message.
Every email on brand
Build beautiful emails with our drag-and-drop designer and use content tags to consistently represent your brand.
Personalize with predictive content
With conditional and predictive content, experiment with length, tone, and content to send each contact the version they are most likely to engage with.
Industry-leading email deliverability
Your emails land in inboxes—not spam. With dedicated IP management, verified authentication, real-time monitoring, and expert support, you’ll have everything you need to protect your reputation and ensure deliverability.
Named the best email marketing tool by emailtooltester.com
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Independent review site EmailToolTester named eduCRM powered by ActiveCampaign the Best Email Marketing Tool of 2025, recognizing our deliverability, AI features, and responsive support.
Recruitment email marketing the way it should be
Triggered emails
Trigger emails based on enrollment stage, type of student, or behavior such as visiting your web site, receiving a mailer, or engaging with an email.
Transactional emails
Ensure the emails your prospective students, parents, or alums expect to land in the inbox. Deliver a connected experience for all your constituents
Scheduled emails
Schedule emails for a specific date and time. Perfect for campus events, holidays, or birthdays.
Multi-user editing
Edit campaigns together with your team.
Revision history
Store all your edits in case you need an older email.
Managed deliverability
Have deliverability taken care of, so you reach as many constituents as possible.
Integrations
Connect your email marketing service to your favorite apps.
Conditional content
Show different content to different students based on certain conditions.
Mobile optimized
Make emails look as good on mobile as they do on desktop.
Link actions
Add tags, get notifications, and assign follow up, the second an email link is clicked.
Custom data
Use custom fields to collect the contact information that matters to you most.
Geotracking
Automatically capture your contacts location for geotargeted campaigns.
Audience segmentation
Group your students based on practically any information you have.
Free image hosting
Upload unlimited images for your campaigns.
Site tracking
Connect your email marketing to your student's behavior on your website.
Personalization
Personalize each email based on what you know about each student including academic or student activity interest, academic profile, or qualification scores, to name a few.
Testing
Reporting helps you see which emails are performing and which ones could use work. Then, you can use simple split testing to make your emails get more opens, clicks, and conversions.
Analytics
Track what contacts do after they click through to your site through our Google Analytics integration.