Capture website activity and build a smarter recruitment experience
See what your prospective students care about, then act on it instantly. Track every visit across your website, so you know what's working and then reach out.
Get insights behind every click, visit, and conversion
Deepen your understanding of prospective students
See students full journey, including what pages they visit
Better timing, better results
Engage students right when they take action.
Smarter reporting and optimization
Attribute website activity directly to conversions, so you know what’s working and what’s not.
Every visit, click, and interaction organized in one place so you can connect more intelligently with every student.
When a student clicks with you, reach out
Respond in real-time. Smart automations alert recruiters and trigger instant follow-up on student interest.
Coordinated messaging across every channel, for every student
Create hyper-targeted campaigns across channels. Combine site and event tracking with engagement scores to reach students with more personalized recruitment.
Everything you need to understand, reach, and win over prospective students
Simple setup
Coordinate your campaigns across email, SMS, WhatsApp, print, social, and web channels.
Abandoned forms
Get valuable insights into your email campaign performance, with actionable next steps.
Custom event tracking
Build sophisticated and adaptable marketing workflows with split and branching paths.
Engagement tagging
Send the right message at the perfect moment based on student characteristic, stage, or behavior.
Stealth student identification
Make sure each email lands when your audience is most likely to engage.
Capture repeat visitors
Set goals as students advance in the enrollment journey to trigger the next best action.