Conversation Planning
End-to-End Management from Inquiry to Enrollment
eduConverse elevates recruitment by managing your campaigns end-to-end, cutting costs, and freeing you to focus on what matters most: building relationships and recruiting and enrolling a highly qualified class.
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Facing Enrollment Hurdles Amidst Budget and Staffing Strains​
College admission offices grapple with enrollment targets due to competitive pressures and budget uncertainties. Outsourcing parts of recruitment while juggling in-house CRM and messaging taxes staff and budgets, leading to ineffective communication and relationship building with prospects.
The eduConverse Advantage
We streamline admissions by eliminating software tool bloat and added responsibilities through comprehensive recruitment campaign management. Our turnkey service enhances your recruitment efforts with sophisticated, multi-channel, dynamic campaigns, supported by best-in-class CRM software.
$100,000+
Annual savings in personnel and software costs
Find the right touch at the right time for the right student.
We create and execute campaigns designed for students at each stage of the pre-enrollment process, engaging them with messaging that fits the moment.
Access a CRM platform truly does it all.
Our software automates campaign messages and recruitment actions, notifying recruiters of new applications, assigning phone calls to student ambassadors, scoring student engagement, and visualizing enrollment pipelines by term and student type.
With Conversation Planning, your brand promise and reasons for choosing your institution are consistently communicated, reinforcing your identity.
Benefits
Save time and money while increasing your results
Outsourcing your recruitment communications plan can significantly save time and money, allowing your team to focus on recruiting, not designing emails and postcards.
We take your brand as it is
Our AI tools help identify your college brand's "voice" and key messages, leveraging what you already have without extra market research.
Improve your response
Prospective students face an overwhelming amount of poorly targeted emails and texts. Distinguish yourself with interactive and focused campaigns.
Go back to the basics
Many "groundbreaking" solutions distract admissions from its core function: connecting with students. Conversation Planning helps your team refocus on the basics.
Stay on message and brand
Consistent brand identity extends beyond your college's website and print materials. Conversation Planning ensures all interactions—emails, texts, and calls—stay on brand, enhancing your institution's value.
Graduate to a higher level of recruitment
Conversation Planning enhances college recruitment for institutions of all sizes with standout communications that appeal to students.
Increase productivity
Admission counselors can improve outreach to students and parents using advanced CRM features, including task notifications, pipelines, and mobile reporting.
Engage students in authentic conversations
Connect with prospective students through authentic conversations tailored to their interests, helping them determine if your college is the right choice.
Access to expertise
Utilize the expertise of professionals specializing in higher education enrollment marketing and CRM, offering a high level of service and flexibility to enhance your enrollment communications.
Conversation Planning Service Packages
The Pro Plan is our turnkey service allowing you to outsource your recruitment communications and CRM software. If you prefer that we use your current CRM platform, the Plus Plan is for you. We will create and manage your campaigns using your software. The Starter Plan provides our campaign creation services; we will develop a plan for you, and you can implement it in your own software.
PLAN DEVELOPMENT | Pro | Plus* | Starter* |
|---|---|---|---|
PLAN DEVELOPMENT | |||
Existing content analysis | Yes | Yes | Yes |
Brand voice identification | Yes | Yes | Yes |
Key messages identification | Yes | Yes | Yes |
Enrollment processes analysis | Yes | Yes | Yes |
Audience segmentation | Yes | Yes | Yes |
Interviews | Yes | Add-on | Add-on |
Content Foundations | |||
Institutional declaratives and proof points | Yes | Yes | Yes |
Academic majors | Yes | Yes | Yes |
Student life | Yes | Yes | Yes |
Athletics | Yes | Yes | Yes |
Affordability | Yes | Yes | Yes |
Recruitment events | Yes | Yes | Yes |
Enrollment processes | Yes | Yes | Yes |
Student profiles | Yes | Yes | Yes |
Academic support | Yes | Yes | Yes |
Location | Yes | Yes | Yes |
Career | Yes | Yes | Yes |
Campaign Development | |||
Prospective students | Yes | Yes | Add-on |
Inquiry to enrolled stages (students) | Yes | Yes | Yes |
First-time, first-year | Yes | Yes | Yes |
Transfer | Yes | Yes | Add-on |
Online | Yes | Add-on | Add-on |
Graduate | Yes | Add-on | Add-on |
International | Yes | Add-on | Add-on |
Inquiry to enrolled (parents) | Yes | Yes | Yes |
First-time, first-year | Yes | Yes | Add-on |
High school counselors | Yes | Add-on | Add-on |
ACCOUNT MANAGEMENT | Pro | Plus* | Starter* |
|---|---|---|---|
Dedicated account manager | Yes | Yes | Limited |
Project manager | Yes | Yes | Yes |
Dedicated automation specialist | Yes | Yes | N/A |
Knowledge base | Yes | N/A | N/A |
Online support | Yes | N/A | N/A |
SOFTWARE | Pro | Plus* | Starter* |
|---|---|---|---|
Departmental CRM software license | Yes | N/A* | N/A* |
Omnichannel marketing features: | |||
Email | Yes | N/A | N/A |
Text messaging | Yes | Add-on | Add-on |
Automated direct mail | Yes | Add-on | Add-on |
Video messaging | Yes | Add-on | Add-on |
Website tracking | Yes | N/A | N/A |
Sentiment analysis | Yes | N/A | N/A |
Recruitment task management | Yes | N/A | N/A |
Prospective student scoring | Yes | N/A | N/A |
Multi-channel campaign automation | Yes | N/A | N/A |
Enrollment pipelines | Yes | N/A | N/A |
Mobile App | Yes | N/A | N/A |
Dynamic content and content tags | Yes | N/A | N/A |
Contact and organization management | Yes | N/A | N/A |
Campaign metrics and reporting | Yes | N/A | N/A |
Recruiter productivity reporting | Yes | N/A | N/A |
Event forms with logic | Yes | Add-on | Add-on |
Online application | Yes | Add-on | Add-on |
Prefilled admission application | Yes | Add-on | Add-on |
Native integration with popular apps | Yes | N/A | N/A |
Proprietary AI software | Yes | Yes | Yes |
Project management software | Yes | Yes | Yes |
Shared online client directory | Yes | Yes | Yes |
Software integration | Yes | N/A | N/A |
*Features depend upon the client's existing CRM software.
FAQs
What is a conversation plan?
A conversation plan includes multi-channel, dynamic campaigns aimed at students, parents, and other influencers at every pre-enrollment stage. A “conversation planning” approach builds value for the college educational experience you offer, helping students make informed decisions.
What is the Conversation Planning Service?
The Conversation Planning Service is a turnkey solution designed to enhance the recruitment process for educational institutions. It focuses on comprehensive campaign management across multiple channels, leveraging sophisticated CRM software to automate communications like emails, SMS, print materials, video messaging, and follow-up tasks for admissions teams.
We already have an “eComm” flow for our prospective students. What’s the difference?
Our secret shopping research reveals that many colleges lack a clear follow-up communication strategy. Their messaging often fails to coherently convey the value of the educational experience and shows a disconnect between website content and actual communications. Consequently, their campaigns tend to repeat requests to visit the campus or apply for admission without providing compelling reasons.
What are the drawbacks of insourcing recruitment campaign management and communication tools for an admissions office?
“Insourcing” can lead to over-investing in software tools and new job requirements such as content writing, graphic designing, managing data and writing query statements, programming, and automating messages. These additional responsibilities can detract from the staff's primary focus on recruitment and admitting qualified candidates.
What other costs do admissions offices face with insourcing?
Colleges spend significant amounts on marketing research and branding initiatives, only to underutilize this investment by not fully integrating it into all levels of their recruitment communication strategies. This results in increased expenditures without optimizing the potential for increased enrollment.
What are the main benefits of using eduConverse’s services?
Clients using eduConverse can save on average $100,000 annually and see an increase in recruitment results by 10% or more. Other benefits include a return to core admission functions, increased recruiter productivity, a consistent institutional message and brand identity, and engaging potential students in authentic conversations.
What does the CRM software provided by the Conversation Planning Service include?
Our CRM software is an omnichannel platform that manages multi-channel communication and recruitment activities. It features automation for email, SMS, print, video messaging, and task notifications. The software also efficiently handles enrollment pipelines based on term, student type, and recruiter, ensuring a seamless recruitment experience.
Why is no “additional research required?”
Our approach focuses on leveraging your existing brand message or promise, which is conveyed and reinforced in your follow-up recruitment communications.
By using proprietary artificial intelligence tools, eduConverse analyzes your college's brand and existing content to identify your institutional voice and key messages. We also develop a content database that serves as the foundation for your recruitment campaigns, ensuring every touch point with prospective students is consistent and on-brand.
What are the major components included in the Conversation Planning Service?
The service involves campaign development, management, and execution, including the use of CRM software to automate various forms of communication like emails, SMS, print, and video messages. Additionally, it supports task assignment to team members, helping increase their productivity and effectiveness.
Can the Conversation Planning Service help me engage students at different stages of the enrollment process?
Absolutely. The service specializes in developing and implementing campaigns that are tailored to students at various stages of the pre-enrollment process. It engages them with messaging that is relevant and timely, making sure the right touch is delivered at the right time to the right student.