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Conversation Planning

End-to-End Management from Inquiry to Enrollment

eduConverse elevates recruitment by managing your campaigns end-to-end, cutting costs, and freeing you to focus on what matters most: building relationships and recruiting and enrolling a highly qualified class.

Converstion Planning

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Facing Enrollment Hurdles Amidst Budget and Staffing Strains​

College admission offices grapple with enrollment targets due to competitive pressures and budget uncertainties. Outsourcing parts of recruitment while juggling in-house CRM and messaging taxes staff and budgets, leading to ineffective communication and relationship building with prospects.

The eduConverse Advantage

We streamline admissions by eliminating software tool bloat and added responsibilities through comprehensive recruitment campaign management. Our turnkey service enhances your recruitment efforts with sophisticated, multi-channel, dynamic campaigns, supported by best-in-class CRM software.

$100,000+

Annual savings in personnel and software costs

Ensure a consistent and effective recruitment experience for every student.

We plan, design, and execute your campaigns, along with powerful CRM software to automate emails, SMS messages, print pieces, video messaging, and follow-up tasks for your admissions team.

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Find the right touch at the right time for the right student.

We create and execute campaigns designed for students at each stage of the pre-enrollment process, engaging them with messaging that fits the moment.

Access a CRM platform truly does it all.

Our software automates campaign messages and recruitment actions, notifying recruiters of new applications, assigning phone calls to student ambassadors, scoring student engagement, and visualizing enrollment pipelines by term and student type.

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With Conversation Planning, your brand promise and reasons for choosing your institution are consistently communicated, reinforcing your identity.
Benefits
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Save time and money while increasing your results

Outsourcing your recruitment communications plan can significantly save time and money, allowing your team to focus on recruiting, not designing emails and postcards.

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We take your brand as it is

Our AI tools help identify your college brand's "voice" and key messages, leveraging what you already have without extra market research.

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Improve your response

Prospective students face an overwhelming amount of poorly targeted emails and texts. Distinguish yourself with interactive and focused campaigns.

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Go back to the basics

Many "groundbreaking" solutions distract admissions from its core function: connecting with students. Conversation Planning helps your team refocus on the basics.

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Stay on message and brand

Consistent brand identity extends beyond your college's website and print materials. Conversation Planning ensures all interactions—emails, texts, and calls—stay on brand, enhancing your institution's value.

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Graduate to a higher level of recruitment

Conversation Planning enhances college recruitment for institutions of all sizes with standout communications that appeal to students.

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Increase productivity

Admission counselors can improve outreach to students and parents using advanced CRM features, including task notifications, pipelines, and mobile reporting.

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Engage students in authentic conversations

Connect with prospective students through authentic conversations tailored to their interests, helping them determine if your college is the right choice.

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Access to expertise

Utilize the expertise of professionals specializing in higher education enrollment marketing and CRM, offering a high level of service and flexibility to enhance your enrollment communications.

Conversation Planning Service Packages

The Pro Plan is our turnkey service allowing you to outsource your recruitment communications and CRM software. If you prefer that we use your current CRM platform, the Plus Plan is for you. We will create and manage your campaigns using your software. The Starter Plan provides our campaign creation services; we will develop a plan for you, and you can implement it in your own software.

PLAN DEVELOPMENT
Pro
Plus*
Starter*
PLAN DEVELOPMENT
Existing content analysis
Yes
Yes
Yes
Brand voice identification
Yes
Yes
Yes
Key messages identification
Yes
Yes
Yes
Enrollment processes analysis
Yes
Yes
Yes
Audience segmentation
Yes
Yes
Yes
Interviews
Yes
Add-on
Add-on
Content Foundations
Institutional declaratives and proof points
Yes
Yes
Yes
Academic majors
Yes
Yes
Yes
Student life
Yes
Yes
Yes
Athletics
Yes
Yes
Yes
Affordability
Yes
Yes
Yes
Recruitment events
Yes
Yes
Yes
Enrollment processes
Yes
Yes
Yes
Student profiles
Yes
Yes
Yes
Academic support
Yes
Yes
Yes
Location
Yes
Yes
Yes
Career
Yes
Yes
Yes
Campaign Development
Prospective students
Yes
Yes
Add-on
Inquiry to enrolled stages (students)
Yes
Yes
Yes
First-time, first-year
Yes
Yes
Yes
Transfer
Yes
Yes
Add-on
Online
Yes
Add-on
Add-on
Graduate
Yes
Add-on
Add-on
International
Yes
Add-on
Add-on
Inquiry to enrolled (parents)
Yes
Yes
Yes
First-time, first-year
Yes
Yes
Add-on
High school counselors
Yes
Add-on
Add-on
ACCOUNT MANAGEMENT
Pro
Plus*
Starter*
Dedicated account manager
Yes
Yes
Limited
Project manager
Yes
Yes
Yes
Dedicated automation specialist
Yes
Yes
N/A
Knowledge base
Yes
N/A
N/A
Online support
Yes
N/A
N/A
SOFTWARE
Pro
Plus*
Starter*
Departmental CRM software license
Yes
N/A*
N/A*
Omnichannel marketing features:
Email
Yes
N/A
N/A
Text messaging
Yes
Add-on
Add-on
Automated direct mail
Yes
Add-on
Add-on
Video messaging
Yes
Add-on
Add-on
Website tracking
Yes
N/A
N/A
Sentiment analysis
Yes
N/A
N/A
Recruitment task management
Yes
N/A
N/A
Prospective student scoring
Yes
N/A
N/A
Multi-channel campaign automation
Yes
N/A
N/A
Enrollment pipelines
Yes
N/A
N/A
Mobile App
Yes
N/A
N/A
Dynamic content and content tags
Yes
N/A
N/A
Contact and organization management
Yes
N/A
N/A
Campaign metrics and reporting
Yes
N/A
N/A
Recruiter productivity reporting
Yes
N/A
N/A
Event forms with logic
Yes
Add-on
Add-on
Online application
Yes
Add-on
Add-on
Prefilled admission application
Yes
Add-on
Add-on
Native integration with popular apps
Yes
N/A
N/A
Proprietary AI software
Yes
Yes
Yes
Project management software
Yes
Yes
Yes
Shared online client directory
Yes
Yes
Yes
Software integration
Yes
N/A
N/A

*Features depend upon the client's existing CRM software.

FAQs
What is a conversation plan?

A conversation plan includes multi-channel, dynamic campaigns aimed at students, parents, and other influencers at every pre-enrollment stage. A “conversation planning” approach builds value for the college educational experience you offer, helping students make informed decisions.

What is the Conversation Planning Service?

The Conversation Planning Service is a turnkey solution designed to enhance the recruitment process for educational institutions. It focuses on comprehensive campaign management across multiple channels, leveraging sophisticated CRM software to automate communications like emails, SMS, print materials, video messaging, and follow-up tasks for admissions teams.

We already have an “eComm” flow for our prospective students. What’s the difference?

Our secret shopping research reveals that many colleges lack a clear follow-up communication strategy. Their messaging often fails to coherently convey the value of the educational experience and shows a disconnect between website content and actual communications. Consequently, their campaigns tend to repeat requests to visit the campus or apply for admission without providing compelling reasons.

What are the drawbacks of insourcing recruitment campaign management and communication tools for an admissions office?

“Insourcing” can lead to over-investing in software tools and new job requirements such as content writing, graphic designing, managing data and writing query statements, programming, and automating messages. These additional responsibilities can detract from the staff's primary focus on recruitment and admitting qualified candidates.

What other costs do admissions offices face with insourcing?

Colleges spend significant amounts on marketing research and branding initiatives, only to underutilize this investment by not fully integrating it into all levels of their recruitment communication strategies. This results in increased expenditures without optimizing the potential for increased enrollment.

What are the main benefits of using eduConverse’s services?

Clients using eduConverse can save on average $100,000 annually and see an increase in recruitment results by 10% or more. Other benefits include a return to core admission functions, increased recruiter productivity, a consistent institutional message and brand identity, and engaging potential students in authentic conversations.

What does the CRM software provided by the Conversation Planning Service include?

Our CRM software is an omnichannel platform that manages multi-channel communication and recruitment activities. It features automation for email, SMS, print, video messaging, and task notifications. The software also efficiently handles enrollment pipelines based on term, student type, and recruiter, ensuring a seamless recruitment experience.

Why is no “additional research required?”

Our approach focuses on leveraging your existing brand message or promise, which is conveyed and reinforced in your follow-up recruitment communications.

By using proprietary artificial intelligence tools, eduConverse analyzes your college's brand and existing content to identify your institutional voice and key messages. We also develop a content database that serves as the foundation for your recruitment campaigns, ensuring every touch point with prospective students is consistent and on-brand.

What are the major components included in the Conversation Planning Service?

The service involves campaign development, management, and execution, including the use of CRM software to automate various forms of communication like emails, SMS, print, and video messages. Additionally, it supports task assignment to team members, helping increase their productivity and effectiveness.

Can the Conversation Planning Service help me engage students at different stages of the enrollment process?

Absolutely. The service specializes in developing and implementing campaigns that are tailored to students at various stages of the pre-enrollment process. It engages them with messaging that is relevant and timely, making sure the right touch is delivered at the right time to the right student.

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