It's Time to Put "Recruiting" Back in the Admissions Office
INSIGHT PAPER
Today's admissions office looks like a quasi-marketing and technology agency, bloated by insourcing of enrollment marketing functions, rather than an entry point to building student relationships.
Colleges are grappling with changing demographics, skepticism about the value of education, rising recruitment expectations, and the need for AI.
As a result, enrollment professionals are focusing on tasks rather than strategy, diverting resources from recruitment.
Download the paper to:
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Discover functions increasingly insourced by admission offices
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See specific examples of what prospective students experience
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Understand the real costs of insourcing
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Recognize the opportunity for forward thinking enrollment professionals
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Learn how conversation planning allows you to manage enrollment communications, at scale while focusing on recruitment
Learn the costs of insourcing
70%
fully insource Admissions CRM, often managing outdated software
3-5
additional headcount to manage insourced enrollment marketing
$250-
$450K
personnel costs supporting insourcing
Discover what students experience
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Poorly conceived and executed recruitment campaigns
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Clumsy messages containing errors and contradictory information
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Communication that fails to reinforce the institution’s brand message, often even undermining it
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Few reasons for students to see how they fit within the institution and to choose it as their preferred option