Why marketing automation for higher education?
Engaging students and nurturing your alumni and constituents is complex. Marketing automation allows you to "master the conversation" and take your relationships to the next level, at scale.
Curate the conversation
Move away from "batch and blast" emails and plan, design, and deploy sequenced emails, SMS, post cards, and letters, as a curated conversation.
Respond to student interests
Help prospective students make a decision.
Use your students' interests to highlight academic programs, extracurricular activities, and support services to affirm their decision.
Nurture your alumni
Target alumni based upon past donations or campus affiliations, assign donor prospects to development officers, track their activity, and promote local alumni gatherings.
Personalize faculty and staff messages
College and universities are complex, highly decentralized organizations.
Stop "sending everything to everyone," and use the power of segmentation and campaign automation to communicate with faculty and staff so everyone is on the same page.
Raise your email game
Showcase your programs, campus facilities, and student life with education-specific templates and automation workflows - no HTML experience is required.
Incorporate direct mail
With eduConverse Direct Studio, incorporate various sizes of postcards, letters, and custom envelopes, and launch within pre-built automation workflows
Qualify prospective students that fit your institution
Combine what you know about your prospective students, from GPA, standardized test scores, or high school, to how they engage with your marketing campaigns.
Onboard new students
Coordinate new student messages and use automation to deliver the right message at the right time.
Announce orientation dates, follow up regarding health forms, and notify new students about advising and registration, meal plans, student ID cards, and more!
Connect to your favorite apps
Use any software tool that helps you achieve your goal.
That's why we integrate with your favorite apps, including Office 365, Facebook, Gmail, Cvent, Zapier, and more.
Manage the conversation across departments
From enrollment management to university advancement and business services, let eduConverse manage the conversation in one platform.
Automate recruitment and new student follow-up using triggered messaging.
Create responsive and well-designed emails that generate opens and responses.
Track the progress of your enrollment funnel by term, manage your fund drive, and keep everyone on the same page.
Master direct mail
Incorporate customized postcards, letters, and envelopes in your automated campaigns.
Segment prospective students by enrollment stage, recruiter, academic interest, and more.
Powerful reporting tools
Monitor your campaigns and test offers to get the best results.
Capture student, parent, or alumni information using various customizable forms for events, requests for information, or sign-ups.
Powerful reporting tools
Target prospective students and constituents on their geographic location.
Respond proactively to what your students and alumni are doing on your website.