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Why marketing automation for higher education?

Engaging students and nurturing your alumni and constituents is complex. Marketing automation allows you to "master the conversation" and take your relationships to the next level, at scale.

Curate the conversation

Move away from "batch and blast" emails and plan, design, and deploy sequenced emails, SMS, post cards, and letters, as a curated conversation.

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Respond to student interests

Help prospective students make a decision.

Use your students' interests to highlight academic programs, extracurricular activities, and support services to affirm their decision.

Nurture your alumni

Target alumni based upon past donations or campus affiliations, assign donor prospects to development officers, track their activity, and promote local alumni gatherings.

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Personalize faculty and staff messages

College and universities are complex, highly decentralized organizations.

Stop "sending everything to everyone," and use the power of segmentation and campaign automation to communicate with faculty and staff so everyone is on the same page.

Raise your email game

Showcase your programs, campus facilities, and student life with education-specific templates and automation workflows - no HTML experience is required.
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Incorporate direct mail

With eduConverse Direct Studio, incorporate various sizes of postcards, letters, and custom envelopes, and launch within pre-built automation workflows

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Qualify prospective students that fit your institution

Combine what you know about your prospective students, from GPA, standardized test scores, or high school, to how they engage with your marketing campaigns.

Onboard new students

Coordinate new student messages and use automation to deliver the right message at the right time.
 
Announce orientation dates, follow up regarding health forms, and notify new students about advising and registration, meal plans, student ID cards, and more!

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Connect to your favorite apps

Use any software tool that helps you achieve your goal.

 

That's why we integrate with your favorite apps, including Office 365, Facebook, Gmail, Cvent, Zapier, and more.

Manage the conversation across departments

From enrollment management to university advancement and business services, let eduConverse manage the conversation in one platform.
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Automate campaigns

Automate recruitment and new student follow-up using triggered messaging.

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Email marketing

Create responsive and well-designed emails that generate opens and responses.

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CRM

Track the progress of your enrollment funnel by term, manage your fund drive, and keep everyone on the same page. 

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Master direct mail

Incorporate customized postcards, letters, and envelopes in your automated campaigns.

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Audience segmentation

Segment prospective students by enrollment stage, recruiter, academic interest, and more.

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Powerful reporting tools

Monitor your campaigns and test offers to get the best results. 

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Site tracking

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Custom forms

Capture student, parent, or alumni information using various customizable forms for events, requests for information, or sign-ups.

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Powerful reporting tools

Target prospective students and constituents on their geographic location.

Respond proactively to what your students and alumni are doing on your website.

Already have marketing automation or CRM software on campus? No problem.

Whether you choose our marketing automation platform or another marketing automation or CRM tool, we can help. We plan, write, design, and deploy campaigns across various commercial and higher ed specific software platforms.
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Our Clients

 
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