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Announcing transactional email within automations

With eduCRM, you can send marketing or transactional emails, triggering emails from a recruitment automation.

What is a transactional email?

Transactional emails are unique one-to-one messages that the recipient is expecting to receive. For example, suppose a prospective student registers for a recruitment event, applies for admission or submits an enrollment deposit. In these cases, your emails do not need an unsubscribe link. These emails are primarily functional and provide an anticipated response to the recipient's action or request.

On the other hand, marketing or bulk emails usually distribute the same content to many recipients simultaneously—prospective student search campaigns, for example.

With the launch of the Postmark App, you can now seamlessly integrate transactional emails into your eduCRM recruitment automations.

Examples of transactional emails:

  • Information requests

  • Recruitment event registrations

  • Admission application confirmations

  • Event confirmations and reminders

  • Transcript or test scores received

  • Offers of admission

  • Enrollment deposit reminders and confirmation

Send transactional emails from your automations

Users now have the power to set up and trigger transactional emails from within the platform—without requiring a developer's help.

With the Postmark app, trigger transactional emails from any automation in the platform – you no longer need to go through the API!

To get started, you will need a Postmark Account. Simply add the Postmark CX app to your automation, connect your Postmark account, and you're ready to send transactional messages.

Here's what else you can do with the Postmark app for eduCRM:

  • Use drag-and-drop email templates or import the ones you're already using. You no longer need to know how to code transactional HTML emails!

  • Personalize messages using prospect data

  • Track opens, clicks, deliveries, and bounces in Postmark

To learn more, contact our support team.

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