We are pleased to announce a new platform experience launching July 1, 2021.
In addition to the best-in-class email design editor and campaign automation builder you've come to expect, here are many of the highlights of the latest release:
Expanded app ecosystem
Unlike other higher education CRM and marketing automation platforms, we believe in an open ecosystem where you choose whatever tool helps you achieve your goals.
That's why we now integrate with hundreds of apps, including Office 365, Facebook, Gmail, Cvent, Salesforce, Zapier, and more.
New knowledge base
A new knowledge base, including over 300 notes and articles, helps you find an immediate solution to higher education-specific use cases. Online chat and phone support are at your fingertips.
Introducing print studio
Design postcards, letters, and custom envelopes on-screen and add them to your automated conversation sequences.
eduConverse is the first higher education software platform that seamlessly combines online and offline marketing, recruitment, and service activities.
Enhanced tools for cross-departmental communication
Colleges and universities can be complex with the need to manage cross-departmental communication.
Organize and access data, campaigns, and automations in one central hub.
Introducing CRM capabilities
New, built-in "CRM" functionality allows progress tracking of your enrollment funnel by term and recruiter, capital campaign targeting, or managing the progress of at-risk students.
Assign contacts to pipelines
Assign prospective students to recruiter pipelines, so your team has visibility at all times.
Using the new mobile app, recruiters can access their assigned students, add notes, or schedule future tasks.
Assign follow-up tasks to recruiters and development officers. Phone calls or direct engagement activities can now be designed as part of your communication campaign.
New mobile app
Stay connected with your prospective students, alumni, and constituents. Our mobile app keeps your contact data, pipelines, and tasks at your fingertips.
New predictive scoring
Contact scores help prioritize prospective students, identify current students at risk, or qualifying alumni for future development.
Easily define rules and values for static or dynamic scoring of your best student enrollment or alumni and community fundraising opportunities.
Send one-off emails by contact
Access a contact record and send a one-off email from the platform. Use the new Saved Responses feature to create categories and reuse commonly used phrases in your one-to-one emails.
New email templates and automations
Leverage a library of pre-built email templates and automation workflows designed for higher education to quickly develop and deploy sequenced message campaigns.
Use templates for Open House promotions, annual fund fundraising, and on boarding new students, to name a few.
In the coming weeks, we'll launch new supporting content in the knowledge base and website.
In the meantime, contact your account manager to review the enhancements and preparation for the July release.