Conditional Content Feature Now Available in the Email Designer
Ensuring your students see the most relevant message content leads to higher engagement, enrollment conversion, and yield.
At its basic level, the conditional content feature allows you to create one email in multiple versions. Create and send unique Content to different student audiences given their enrollment stage, demographic data, interests, and behavior using a single email.
Add an extra level of personalization to display images, offers, or Content based on pre-set conditions.
For instance, you could:
Display a school or college image depending on a contact's academic interest
Insert a different offer depending on the student's enrollment stage
Change your email's sender signature based on academic-, student activity-, or athletic-interests
Apply "conditions" on the container, structure, or section level and choose to select conditions based on your existing tags.
For more information, contact our support team.